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Principles of Design

Balance

A distribution of visual weight on either side of the vertical axis. Symmetrical balance uses the characteristics. Asymmetrical uses different but equally weighted features.

Rhythm 

Regular repetition of, or alternation in elements to create cohesiveness and interest.

Pattern

The repetition of specific visual elements suchas a unit of shape or form. A method used to organize surfaces in a consistent regular manner.

Contrast

The arrangement of opposite elements (light vs. dark, rough vs. smooth, small vs. large, etc...) in a composition so as to create visual interest.

Emphasis

Used to make certain parts of an artwork standout. It creates the center of interest or focal point. It is the place in which an artist draws draws your eye to first.

Movement

How the eye moves through the composition; leading the attention of the viewer from one aspect of the work to another. Can create the illusion of action.

Unity

Visually pleasing agreement among the elements in a design; It is the feeling that everything in the work of art works together and looks ike it fits.

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